Harbor Chase Assisted Living

A Retirement Community in Vero Beach Florida

Project Start Date:



Assisted Living


Install Sound Systems
Music Programming
Digital Signage Boards
Content Management

About Harbor Chase:

Harbor Retirement Associates (HRA LLC), of Vero Beach, Florida, operates more than two dozen assisted living communities located in seven states. Having multiple facilities spread out over half of the United States makes maintaining operational efficiency, and enforcing consistent brand standards, very difficult. This is why Harbor Retirement Associates chose to partner with focus4media as their Visual Branding and Strategy services provider

The Challenge

Stacia Rockwood, Director of IT for HRA, stated, “We recognize that Digital Signage is a necessary part of the culture in our communities; however, we were using an outdated solution we knew we needed to replace.” She continued, “The old system used PowerPoint which made it difficult to manage content across our network and had limited capabilities in content design. When we went shopping for a new solution we wanted something that offered robust design capabilities, centralized control, was user friendly, and came with full creative and technical support.”

The Solution

“The Digital Signage solution provided by focus4media gave us everything we were looking for,” expressed Stacia. “The focus4media team did everything we needed to help make it extremely easy to switch from the old system to theirs. With the focus4 solution we’re able to push and control national as well as local content from a centralized point. Focus4’s unrivaled support team is fabulous and they always have their product ready for every new opening.”

The Result

With the robust capabilities of Digital Signage from focus4media HRA is now able to integrate their Social Media into their Digital Signage program as well as share activities with family members, highlight birthdays, share local weather information, and make their Digital Signage programming available to residents in their rooms.

Rockwood added, “Remote viewing of our Digital Signage programing is important to me as I am ultimately responsible for our Digital Signage content. With the focus4 system I can allow local staff flexibility to manage content and still maintain brand standards across our network. Best of all updating on the fly is really easy across all of my locations.”

According to Rockwood, other benefits available by focus4media Digital Signage includes, but is not limited to, “an increase in bar and appetizer sales, increased attendance at community events, and improved attendance at meal time.”
“focus4media handles our On Hold Marketing, Digital Signage, and Music solutions. It is very helpful being able to rely on one business that does it all. They are always quick to help, whether it’s brainstorming, opening a new location, or servicing an existing one. I wouldn’t hesitate recommending focus4media.”

Stacia Rockwood, Harb

Sensory Branding for Country Clubs

Creating great member experiences is always at the core of what country clubs do, one way smart clubs are creating great experience is with Digital Signage. A well designed and visually appealing Digital Signage program helps promote events and special programs, highlights menu and dining options, can help increase membership, and helps you share valuable information with members and their guests in a more effective way.

In addition to Digital Signage, different areas of your club should utilize music for businesses coming from powerful sound systems. We can help built a custom sound track that touches members at your spa, locker rooms, card rooms, and restaurants. Don't forget to use scent branding to make your country club feel more luxurious.


  • Share Dining Menus
  • Display Event Schedules
  • Human Resource Messaging
  • Health Awareness Messages
  • Reduce Paper Waste and Costs
  • Sales Information
  • Highlight Quality of Service
  • And much more

Some of our Assisted Living Clients

  • Logo - Sunrise Senior Living
  • Logo - Solaris Healthcare
  • Logo - Rittenhouse Senior Living
  • Logo - Harbor Chase Assisted Living
  • Logo - The Atrium at Boca Raton Senior Lifestyle community
  • Logo - Avalon Assisted Living Community
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